© 2013 Toni Yancey - All Rights Reserved                             Site Design / imagine Y

FOR IMMEDIATE RELEASE

April 20, 2010









LAUNCH OF NATIONAL PHYSICAL ACTIVITY PLAN USHERS IN NEW

MOVEMENT OF ACTIVE LIVING ONTO COMMUNITY RADIO AIR WAVES
Secretary Sebelius, private sector, nonprofit leaders call for changes in policy, environment, culture


On May 3, 2010, Pacifica Foundation is partnering with the National Physical Activity Plan and sister station WPFW 89.3FM to launch Instant Recess® on the airwaves.  May 3, 2010, at 10AM EDT, HHS Secretary Kathleen Sebelius, will announce the launch of the National Physical Activity Plan along with national leaders from the private and public sector.  The announcement will take place at the National Press Club in Washington, D.C, and Arlene Engelhardt, Executive Director of the National Pacifica Foundation will be among the honored guests.  This national effort encourages everyone to be more physically active, reduce barriers to inactivity, and make sure our communities and institutions provide opportunities to move!  This event acts on the challenge of First Lady Michelle Obama’s Let’s Move campaign, which is aimed at ending childhood obesity.


Washington DC's Pacifica Radio station, WPFW (89.3FM), will broadcast the first of their Instant Recess® activity breaks to be aired 5 days a week for three months from 1:05-1:15pm EDT.  The National Pacifica Foundation invites its sister stations and affiliates to participate in this historic launch by:

  1. 1.Broadcasting the Instant Recess break on Monday May 3 from 1:05-1:15pm EDT/10:05-10:15am PDT via audioport; also available beyond May 3.

  2. 2. Utilizing the promo produced for Pacifica.


Pre-recorded and/or live radio interviews with Dr. Toni Yancey and other principals of the National Physical Activity Plan are also available upon request.


Instant Recess® is an evidence-based strategy aimed at making prolonged sitting as socially unacceptable as smoking, or drinking and driving by integrating short physical activity breaks into organizational routines ... fighting the inactivity epidemic 10 minutes at a time. Even small bouts of activity improves cognitive functioning, energy and attentiveness, relieves stress and depression, and helps prevent or control serious health problems such as overweight, obesity, high blood pressure, diabetes, and a host of other chronic diseases.  Physical activity is one of the most potent and grossly underutilized tools in our prevention arsenal.


The National Physical Activity Plan is designed to positively impact the nation’s health through policy, environment, and culture change, providing a clear road map for actions that support short and long-term progress. Airing these 10-minute breaks (Instant Recess®) on the radio and at community sites is a strong model for such change.  Together community radio and health promotion advocates are building a fit nation 10 minutes at a time.

Contact:

Dan Henkel (317) 446-2666

dan@danhenkel.com


Robin Waxenberg (917) 301-1350

robin@robwax.com


Ursula Ruedenberg / (718) 857-2394

Notes:


Additional information about the National Physical Activity Plan
can be found at www.physicalactivityplan.org


Toni Yancey, MD, MPH is a Professor at the UCLA School of Public Health and author of Instant Recess: Building A Fit Nation 10 Minutes At A Time,tto be released in Fall 2010 by UC Press. For information, visit www.toniyancey.com


For information about Pacifica Radio, visit www.pacifica.org